Last Updated: June 4, 2020
We obtain your personal data from you in a variety of ways. This includes:
When You Supply Us Your Personal Data. We receive any personal data including Identifiers (e.g., name, e-mail address, telephone number, fax, job function/title, company/organization name), Demographic Data (e.g., your country, industry), Commercial Information (e.g., current customer status, product interests), Feedback, and Other Data that you choose to provide us through our Site, over the phone, or through other means. This includes information provided when you fill out forms on our Site or sign up for newsletters and other types of information material.
When You Sign Up for Reminders. The Site allows you to sign up for e-mail reminders regarding such things as when it is time to check your tire pressure, to have your tires rotated, or for routine tire maintenance. In order to send you these reminders, you will need to provide us with some of your personal data, including your Identifiers (e.g., name and e-mail address and zip code) and Tire and Vehicle Details, including your car's make, type, year, current brand tires, last time tires were rotated and miles driven per month. We will use the information you provide to keep track of your car's tire rotation needs, to send you tire reminders, and to identify the nearest dealer location to you (unless you provided us with this information in connection with a tire warranty or recall). This information will not be shared with third parties. We may use it as aggregate information to keep track of certain trends.
If you later decide that you no longer wish to receive these e-mail reminders, you may follow the instructions in the last e-mail reminder you received to remove yourself from these notifications, or you may submit a request to unsubscribe via our Request Form. The page of the Site where you signed up for the e-mail reminders will also permit you to unsubscribe.
The information also may be shared with third parties who conduct research based on aggregate responses to such surveys, sweepstakes, contests, or drawings. However, you will be given a choice to "opt out" of being contacted in this way.
When You Apply for a Position on Our Careers Site. Cooper® posts available jobs, internships, and other positions on the Site, where you may submit your application to us through our portal. To review open positions and submit an application, we may require you to register for an account and provide us with your name, email address, password and country of residence. Cooper® may ask for Employment Details and Educational Information including your geographic preference, positions applied for, employment history, education, school transcript and records, career objectives, the reasons you want to work for Cooper®, and resume. We use your Employment Details, Educational Information and Other Data that you submit with your application to determine whether you would be a good candidate for the requested job. With your consent we may save the information in our files in case you would be a good candidate for a future job.
Depending on the jurisdiction in which you reside, we may also collect your referral source, gender, race/ethnic group, veteran status or disabilities, if any. Cooper® is a government contractor and complies with government regulations including affirmative action. The information is used for government reporting purposes and affirmative action responsibilities only. The information will be kept confidential and in a separate file from your employment application.
When You Redeem a Promotional Award. To redeem a promotional award, we may require that you submit Commercial Information like your tire purchase receipt, which contains your purchase location, purchase date, and the products you purchased. We use this information to track consumer trends and demographic information, and the effectiveness of our marketing efforts.
When You Are a Dealer. Registered Cooper® dealers may give us their Dealer Numbers to access Services and parts of the Site that are unavailable to other users.
As with many other websites, as you navigate through and interact with our Site, we may collect certain Log Details and other information about your device equipment, browsing actions, and patterns. This includes:
Device information. Cooper® collects information about the device you use to access our Site and use our Services. This includes device type, operating system version and type, unique identifiers (such as mobile advertising ID, VIN, and MAC address), carrier, and other related information.
Computer and internet connection. Our servers also receive and store information about your computer, internet connection, and browser, including your operating system, host domain, browser type, and other related software or hardware information.
IP address. Cooper® collects information concerning your IP address. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers automatically identify your computer or device by its IP address. When visitors request pages from the Site, our servers log the guests’ IP addresses. Cooper® collects IP addresses for the purposes of system administration and to audit the use of this Site. We also use IP addresses to collect statistical information and for marketing and promotional purposes as described in this Policy.
Details of your visits to our Site. Cooper® collects information about your visits to our Site, including resources that you access and use on our Site, traffic data, location data, logs, language, date and time of access, frequency, and other communication data. We also collect various metrics about how you interacted with our Site in order to:
Geolocation data. Depending on your browser settings, we may collect Geolocation Data about your approximate location using IP sniffing or mobile location services. We use this information so that our Site can automatically show you the Cooper® Tire retailers and dealers nearest to your likely location when you navigate to that part of our Site.
Cooper® may receive your information, including your Identifiers (e.g., name, address, e-mail address and telephone number) from third parties. The third parties that we collect personal data or other data from include:
Third Parties with Whom We Have a Relationship. We may receive your personal data such as your Identifiers or Commercial Information from third parties with whom we have a relationship, including our registered Cooper® dealers and other retailers, to determine whether you are interested in purchasing a Cooper® product or service and whether that product or service is right for you. We also may receive information about your tire purchases for purposes of tire recalls.
Purchase of Personal Data from Unaffiliated Third Parties. Where permitted by applicable law, Cooper® may purchase your personal data from third parties, e.g. lead generators, and will process your data in accordance with applicable law (and with your consent, where required) to determine whether you are interested in purchasing a Cooper® product or service and whether that product or service is right for you.
Referral Programs. We may receive your information from third parties as part of a referral program, including our "Refer a Friend" or "Friends and Family" programs and offers. These may include programs offered by your employer, trade groups or affiliation groups. Your information will only be used for determining your interest in a product or Service.
Advertising Partners. Advertising partners that collect and maintain information on their customers. These partners may provide Cooper® with certain information about those customers for the purposes of serving advertisements and/or marketing offers to their customers on the Service.
Third-Party Site Information. Our Site may use third-party social media websites, applications, or services that you use, when we allow those websites, applications, or services to interact through the Site to provide personalized services to you. In some cases, those websites, applications, or services may automatically provide us with information about you to facilitate personalization unless you use the controls available on those websites, applications, or services to opt-out of such sharing.
Combining data and/or creating profiles. We also may combine the personal data that we have collected about you with other data about you obtained from other sources (both online and offline), such as from third parties and public sources. For example, if your browser settings permit cookies, we may use the social media platforms’ data analytics and advertising tools to obtain personal data about you unrelated to your web traffic on our Site, such as your demographics, interests, and other characteristics, to use for research and analytical purposes, as well as for targeted or online behavioral advertising on other websites.
As with many other websites, as you navigate through and interact with our Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns.
Cookies Used on This Site. Our Site uses single-session (temporary) and multi-session (persistent) cookies. Temporary cookies last only as long as your web browser is open, and are used for technical purposes such as enabling better navigation on our Site. Once you close your browser, the cookie disappears. Persistent cookies are stored on your computer for longer periods and are used for purposes including tracking the number of unique visitors to our Site and information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. Cookies, by themselves, will not be used by the Company to disclose your individual identity. This information identifies your browser, but not you, to our servers when you visit the Site, and also helps us to remember your preferences from session to session to provide an enhanced user experience.
Visitors to the Site always have the option of disabling cookies via their browser preferences.
Web Beacons. We use technology known as "web beacons" to collect web information. A "web beacon" is an object that is embedded in a web page. It is usually invisible to you but allows site operators to check whether you have viewed a particular web page or e-mail communication. We may place web beacons on pages of the Site. You may not decline web beacons. However, they may be rendered ineffective by not providing your consent to such tracking via our cookie consent tool, declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis.
Data Analytics. Cooper® may use third-party data analytics service providers to measure the web traffic on different parts of our Site. These services, which anonymously track users, uses technical tools like first-party cookies, to help analyze how users use the Site. The information generated by the cookie about your use of the Site will be transmitted to and stored by third-party data analytics service providers, who will use this information on behalf of us as the operator of this Site for the purpose of evaluating your use of the Site, compiling reports on Site activity for Site operators and providing them other services relating to Site activity and internet usage.
In case IP anonymization is activated on this Site, your IP address will be truncated within the area of Member States of the European Union or the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a server of a third-party data analytics service provider and truncated there. The IP anonymization is active on this Site.
You can withdraw your consent at any time by submitting such withdrawal using our Request Form.
Social media plug-ins. We offer social media plug-ins for companies that include Facebook, Twitter, YouTube, Instagram, and Vimeo. For example, we have Facebook like and share buttons, a tweet button for Twitter, and embedded Vimeo videos that offer certain interactive features and we and the company track your interactions with these functions. Additionally, even if you do not choose to use these plug-ins, the relevant company may still collect certain tracking information about you and share it with us.
Cross-Device Tracking. We use data analytics companies, advertising networks, or social media companies, and features offered by data analytics services or the Facebook Pixel to engage in "cross-device tracking," which occurs when platforms, publishers, and advertising technology companies try to connect a consumer's activity across smartphones, tablets, desktop computers, and other connected devices. The goal of cross-device tracking is to enable companies to link a consumer's behavior across devices.
We may process your information when there is a legal basis to do so, as set forth below.
We may process your information where the processing is necessary for entering into or the performance of a contract with you. For example, we may process your personal data, including your Identifiers, Commercial Information, Employment Details, Educational Information, and Other Data: